Born right after the 1970 World Cup, he was named after German legend Jürgen Grabowski by his football-mad father.

Jürgen grew up on the doorstep of the stadium of his local team SpVgg Bayreuth, which influenced him from an early age and sparked his obsession for football, from grass roots to top level. In 1995 he moved to London to begin studying design and British football culture.

He has held his current role as senior design director of the design team for football apparel at Adidas since 2004. He runs a multinational design team of football enthusiasts. 

In 2014, together with the Fischer Verlag he published his first book. A photographic tour of some of the world’s most iconic stadiums, entitled “Der Grund ist Fussball”.  In this book Jürgen simply merged different places together to highlight that the love for the beautiful game units all of us. 

Jürgen did various photo projects, such as the cover shot of the German football book of the year 2008 "Ist doch ein geiler Verein" or the LEGO inspired take on legendary football moments for the 11FREUNDE magazine ... and many others.